The Social Transformation and Empowerment Project (STEPS), is a regional communication initiative involving broadcasters, filmmakers, people living with HIV and AIDS, non- governmental and government development agencies, that was started in April 2001. STEPS was formed to intervene in the HIV and AIDS pandemic in southern Africa. The project uses documentary film as a tool for further access to information, through a communication method that promotes active learning.STEPS is a unique collaboration of international filmmakers, broadcasters and HIV and AIDS organizations who have united to produce 38 high quality professional documentary and short films about HIV and AIDS in the southern African region.The films form a part of a media advocacy campaign intended to promote debate and discussion around HIV and AIDS related topics. They reflect the nature of HIV and AIDS and its effects on the lives of individuals, communities and nations in six southern African countries. Diverse perspectives on the epidemic are presented through the eyes of a range of people and communities. These unconventional stories celebrate the strength of the people represented who reflect on and share their experiences of HIV and AIDS. They challenge fears with stories of hope, dismantle discrimination and ignorance through cultivating tolerance and empower individuals and communities through education and information sharing. The STEPS films promote the belief that ‘actually, life is a beautiful thing’.
Through the use of films, STEPS has developed a training and curricula development programme. Facilitators from HIV and AIDS organizations in the southern African region, some of them characters from the films have been trained how to use the films. This non-broadcast approach is based on the principle that films used as an interpersonal communication tool have a greater impact and can lead to behavioural change. The aim is to tackle stigma and discrimination by creating a learning cycle. The films trigger personal reflection and facilitators guide discussions and provide relevant information about prevention and treatment to encourage action.
Afya Mzuri has been working with STEPS since 2004 through video facilitation. The project has trained Afya Mzuri staff through both the training of facilitators and training of trainers’ programmes.
Visit the STEPS website on:
http://www.steps.co.za